UNDERSTAND - EMPATHISE

I created a research plan based on the idea of quickly start a listing by taking a photo with a mobile phone using 1stdibs Seller tools app. I built a foundation by conducting user interviews to learn about seller’s habits when starting a listing.

Based on these interviews I thought of 3 options to explore

Scenario 1: Very Quick upload
Michael strives to post weekly so that he will have a presence in the new listings. This week, he received a new shipment of 3 new items. As the items are still in their shipping packaging, he wants to start cataloging them.

Scenario 2: Quick upload
Aniela knows that it’s better to post a few items weekly rather than posting all the inventory at once, however she feels it’s more efficient to do it in one block of time. In order to do so she wants to initiate few work in progress while she’s close to the object. She wants to enter information that is available to her now and will take more time to go back to all of them and later.

Scenario 3: Quick Publishing
Martha often finds that she forgot to take measurements when she’s creating a new listing. If the new listing is for a piece she’s familiar with or they’ve had regularly, filling out the form is very straightforward. If she’s less familiar with the piece she may have to go to her book or to the Internet to verify dates or manufacturing details in order to ensure the information is accurate and straightforward.